Last updated: 23 March 2026
In short: We only collect the personal information you give us through our contact form, and we use Google Analytics to understand how people use our website. We never sell your data. We never share it with anyone who doesn’t need it to help us run Linkle.
1. Who we are
Linkle is a trading name of Diversitree Ltd, a company registered in England and Wales.
Company number: 15888591
Registered address: First Floor, Merchant Exchange, Waters Green, Macclesfield, Cheshire, England, SK11 6JX
When we say “we”, “us”, or “our” in this policy, we mean Diversitree Ltd trading as Linkle.
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: hello@linkle.co.uk
Website: www.linkle.co.uk
2. What information we collect
We collect personal information in two ways:
Information you give us directly
When you use our contact form, we collect:
- Your name
- Your email address
- Your phone number (if you provide it)
- Your message or enquiry
- Your business name (if you provide it)
Information collected automatically
When you visit our website, Google Analytics collects anonymous, aggregated data about how you use the site, including:
- Pages you visit and how long you spend on them
- How you arrived at our website (e.g. search engine, social media, direct)
- Your general geographic location (city or region level, not your exact address)
- Your device type, browser, and operating system
This data is anonymised and aggregated. We cannot identify you personally from it.
3. How we use your information
| What we use it for | Legal basis (UK GDPR) |
|---|---|
| To respond to your enquiry or message | Legitimate interest / consent |
| To follow up about our services if you’ve asked us to | Legitimate interest |
| To understand how people use our website so we can improve it | Legitimate interest |
We will never use your personal information for automated decision-making or profiling.
4. Who we share your information with
We do not sell, rent, or trade your personal information with anyone.
We may share your data with the following service providers, who process it on our behalf and under our instructions:
- Google (Google Analytics) — for anonymous website usage data. Google’s privacy policy
- Our website hosting provider — to deliver the website to you
- Our email provider — to respond to your messages
All of these providers are bound by their own data protection obligations.
5. Cookies
Cookies are small text files placed on your device when you visit a website.
Our website uses the following cookies:
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics — distinguishes unique visitors | 2 years | Analytics |
| _ga_[ID] | Google Analytics — maintains session state | 2 years | Analytics |
You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies entirely. Please note this may affect how the website functions.
For more information about cookies, visit www.allaboutcookies.org.
6. How long we keep your information
- Contact form enquiries: We keep your name, email, and message for up to 24 months after your last interaction with us, unless we have an ongoing business relationship.
- Google Analytics data: Retained for 14 months (the Google Analytics default), then automatically deleted.
When data is no longer needed, we delete it securely.
7. Your rights
Under UK data protection law, you have the right to:
- Access the personal information we hold about you
- Correct any information that is inaccurate or incomplete
- Delete your personal information (in certain circumstances)
- Restrict how we process your information
- Object to our processing of your information
- Data portability — request your data in a portable format
To exercise any of these rights, contact us at hello@linkle.co.uk. We will respond within 30 days.
If you are not satisfied with how we handle your request, you have the right to complain to the Information Commissioner’s Office (ICO):
ico.org.uk/make-a-complaint
Helpline: 0303 123 1113
8. Data security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. This includes using secure connections (HTTPS) on our website and limiting access to personal data to those who need it.
9. Children’s privacy
Our website and services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Links to other websites
Our website may contain links to other websites (e.g. charity partners, social media platforms). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.
11. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We will not make significant changes without making it clear on our website.
12. Contact us
If you have any questions, concerns, or requests regarding this privacy policy or your personal data, please contact us:
Email: hello@linkle.co.uk
Website: www.linkle.co.uk
© 2026 Diversitree Ltd. All rights reserved. Linkle is a trading name of Diversitree Ltd.
Linkle 